I want to schedule holiday posts for my company before holidays!

Leslie Peirce
4 min readMay 3, 2024
Holiday posts for companies

As a business owner, managing the holiday season can feel like juggling multiple tasks at once. From overseeing day-to-day operations to ensuring customer satisfaction, the pressure is on to keep everything running smoothly. Add to that the task of managing multiple social media accounts and creating numerous posts to engage with your audience during the holidays, and it’s easy to feel overwhelmed.

In this article, we’ll explore practical strategies for scheduling holiday posts efficiently, allowing you to focus on what matters most — growing your business and enjoying the festive season.

Schedule social media posts in advance! Prepare your multiple posts for multiple accounts in one sitting, and set them at once!

Automating and Scheduling Holiday Posts: Time-Saving Strategies

As a busy business owner, finding ways to streamline your holiday social media efforts is essential to maintaining a strong online presence without sacrificing valuable time. One effective strategy is to leverage automation tools and scheduling platforms to plan and publish your holiday posts in advance.

Automating your social media posts offers numerous benefits, allowing you to maintain consistency, save time, and ensure your content reaches your audience at optimal times. By scheduling your holiday posts ahead of time, you can free up valuable resources to focus on other aspects of your business during the busy holiday season.

Best time to post on Google Business
Best time to post on Google Business Profile (Source: Circleboom)

There are several tools and platforms available that make automating and scheduling social media posts a breeze. Popular options include Circleboom, Hootsuite, Buffer, and Sprout Social, among others. These platforms allow you to create, schedule, and manage your holiday content across multiple social media channels from a single dashboard, simplifying the process and saving you time.

When scheduling your holiday posts, it’s important to consider factors such as timing, frequency, and content variety. Aim to distribute your posts evenly throughout the holiday season, taking into account peak engagement times and key dates relevant to your audience. Additionally, strive to maintain a balance between promotional and value-driven content to keep your audience engaged and interested.

Another time-saving strategy is to repurpose and recycle content from previous years. Look back at your top-performing holiday posts from past seasons and consider updating and reposting them with fresh captions or visuals. Not only does this save time on content creation, but it also ensures consistency and reinforces key messages to your audience.

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In addition to automating and scheduling your holiday posts, consider implementing social media monitoring tools to track engagement, respond to comments, and stay informed about relevant conversations in real-time. These tools can help you maintain an active presence on social media without having to constantly monitor your accounts manually.

Monitoring social media

By incorporating automation and scheduling into your holiday social media strategy, you can save time, maintain consistency, and ensure your content reaches your audience when it matters most. With the right tools and strategies in place, you can effectively manage your social media presence during the busy holiday season while focusing on growing your business.

Final Words

In conclusion, navigating the holiday season as a business owner requires strategic planning and efficient execution, especially when it comes to controlling your social media presence. By creating a holiday content calendar, leveraging automation and scheduling tools, and implementing time-saving strategies, you can level your social media efforts up and maximize engagement with your audience during this busy time of year.

Remember to set clear objectives, know your audience, and diversify your posts to keep your audience interested. Utilize holiday content calendar templates to stay organized and focused, and take advantage of automation tools and scheduling platforms to save time and ensure consistency across your social media channels.

As you implement these strategies, don’t forget to monitor and analyze your social media performance to track engagement, identify trends, and make data-driven decisions to optimize your holiday content strategy. By following these tips and leveraging the power of automation, you can effectively manage your social media presence during the holidays while freeing up valuable time to focus on growing your business and enjoying the holidays with your loved ones.

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Leslie Peirce

Grad Student @UCLA Dog mom— but not a regular one, a cool dog mom. I love read history and the future together! Back to Twitter!